By Marty Rogers on Feb. 15, 2021
ProveSource is a fantastic social proof tool that helps you to generate more sales and conversions from your current website traffic by boosting buyer confidence.
The company is also known as ProveSrc.
It works by displaying widgets containing real sales data and actions.
This helps to give visitors a boost towards checkout by playing on the psychological fact that humans look to one-another for confidence and direction.
Social proof apps have really grown over the past few years.
And for very good reason.
They legitimately do increase website conversion rates by at least 10%, and sometimes even up to 20% and higher. But it does vary from industry to industry.
ProveSource was founded way back in 2018.
Natan Abramov and Yosi Dahan launched the product on ProductHunt before quickly raising $10,000 from early adopters by featuring the app as a lifetime deal (think AppSumo) in a small Facebook Group for die-hard SaaS groupies.
By 2019 they had picked up 10,000 users. Epic achievement.
And a few months later they launched Purple Ads, which looks very interesting.
Since then they have gone from strength to strength, grown their team and pushed to over 25,000 users of their tool. It's safe to say they are doing very well.
There's a lot of variety in pricing amongst social proof tools.
Some charge based on the number of unique visitors (as is the case with ProveSource), some by the number of domains and others by the number of notifications served.
There's no right or wrong, but I think ProveSource have gotten it right.
And their current pricing plans seem very fair.
Although I do think they should have kept the free plan they launched with. That no doubt helped them to gain traction and grow faster than they would have.
But they do have a free 14-day trial, which is always good.
Let's take a look at their current pricing structure:
So for new businesses and startups it'll cost $18 a month to get started.
It's hard to grumble at that, really.
It's only a few coffees from Starbucks every month.
And it should easily cover its own costs with the increased conversion rate and extra sales generated. If it doesn't, your website is probably the problem.
And then $45 and $91 a month up to 200,000 unique visitors.
Thumbs up on the pricing from me.
ProveSource is simple to set-up, even for those with little technical knowledge.
Simply and quickly create your account over here.
Then you'll see this page:
Or alternatively use the integration options.
With 64% of the world's CMS (content management system) driven websites using WordPress, and WooCommerce and Shopify dominating with market share for ecommerce, it's safe to say this integrations page will have you covered.
Once integration is complete you'll see this:
What's that mushroom all about? Ha - love it, though.
Pretty good offer to kick things off. Who wouldn't want to get 50% off their first month?
Now it's time to set up some notifications.
Here's what's available:
In my opinion, the stream and review notifications are the best to use.
Stream notifications are individual actions by your customers.
This includes sales or leads via form submissions.
Form events can be tracked automatically by the ProveSource integration code, but you'll need to use one of the provided plugins or apps provided for platforms such as WooCommerce, Shopify, Magento, Wix or BigCommerce. Or a webhook.
Review notifications are exactly what they sound like.
Real reviews from your customers will be displayed regularly, instilling instant confidence in your visitors and providing the grounds for more sales.
Review sites currently supported:
After spending a bit of time setting up ProveSource and playing about with settings and customization options I'd have to say it is easily the best social proof tool.
Set-up is easy, pricing is fair and affordable, and the notifications look great.
And it does exactly what it says on the tin.
It most definitely increases your conversion rates, sales and leads. It's a no-brainer to use unless you don't believe in magic, because that's what it feels like.
I'm giving it 4.5/5 stars.
It'd be 5 if they kept in the free plan for small websites.
Maybe that'll be our next SaaS project! ;)