By Marty Rogers on Feb. 10, 2021
Business directories are an essential asset for any business, new or old.
In fact, Google uses business listings to process signals within their local SEO algorithms, analysing NAP citations to assess the legitimacy of a business and its claimed location. Without them you are unlikely to rank in local map packs.
A NAP citation is a name, address and phone number.
According to BrightLocal, local businesses who rank in the top 10 on Google have, on average, 81 local business listings which include a complete NAP citation.
That's quite a lot, right?
If you don't have that many, or if you have very few, I would highly recommend taking the time to go through the business directory list I have put together below.
Don't have time to do it yourself? Outsource to a local SEO freelancer.
"The number of citations a business accrues, the accuracy of the data they feature, and the quality of the platforms they exist on all influence rankings." - Moz
A business directory is essentially a web-based index of businesses which is usually categorized by both categories and locations, including cities and countries.
Directories aren't anything new, of course.
Before the internet was a thing most homes had a printed Yellow Pages.
But today, as with most things, it's all digital. The added benefit now is that directories tie directly into SEO for local businesses, with potential double whammy results.
Tips when adding your business to directories:
OK let's get started.
This first list of directories is going to be all of the major ones you NEED to be in.
Let's call these the cornerstone directories.
These are the foundation pillars to a truly epic journey into local SEO and map pack domination. Or something like that. Man that sounded awesome.
Anyway, on we go...
Launched in 2014, a Google My Business listing is of course the best, most impactful listing of them all. Owned by Google and tied in to SEO and search rankings.
This is essentially the central hub for your business online.
Add your business and always make an effort to keep it updated. If any of your business information changes, update it as soon as possible. And utilise the powerful features on offer such as posts, reviews, messages, photos, products and services.
Information to add to your GMB:
Once you have added your business to Google, they'll send you a verification postcard to ensure that your business actually exists at the address you provided. This only takes a few days and once it is done you're good to go. The world is your oyster.
TIP: Actively encourage your customers to review you on Google, and when they do make sure you respond to them as fast as possible. Google watches for this.
Create your free GMB listing here.
"What's Bing?" I hear you ask.
Well, it's a massive search engine owned by Microsoft. And it's used by at least 3 different people, but they're most likely Microsoft engineers. Hahaha.
Excuse my poor attempt at humour, although it's largely true.
Create your Bing Places listing here.
Create your free Yelp listing here.
Create your free Cylex listing here.
Create your free Facebook Page here.
Create your free LinkedIn Company Page here.
Create your free Central Index listing here.
Create your free My Local Services listing here.
Create your free Thomson Local listing here.
Create your free Mister What listing here.
Create your free Apple Maps listing here.
Create your free listing here.
Create your free listing here.